Provocative Insights

is the business consulting brand of the Dillon Group, Inc. Through it, we provide our clients strategic, competitive, and customer insights.

The purpose of Provocative Insights is to help you achieve market leadership through our insights into the minds of your customer, your competitive space, and your strategy to achieve leadership in your market.

Our team of polymaths leverage our expertise and intense curiosity, perspective wisdom, perceptual acuity, and creativity to tackle your wicked problems that prevent you from becoming the market leader.

Strategic Insights

If your strategy requires a team of well-dressed mercenaries of the business world to execute it, it is the wrong strategy for the resources you have available.

Competitive Insights

Competitive intelligence conjures images of outside consultants conducting gray operations against your competitors, gathering information on them so you can gain a competitive advantage.

Customer Insights

Beyond demographics and psychographics, customer insights should provide you with answers to questions you have about what your customers really want, why they chose a competitive offering over yours, how they decide, and what they are really trying to achieve when they purchase AND use your offering.


Leadership Team

Brett Dillon

Chief Executive Officer

Since 2007, Brett has been the Managing Director of IBS Advisors, LLC, a building science-based quality management consultancy. He relies on his widely varied background and interests to apply the Medici Effect to business challenges, often in innovative and stunningly simple ways. He has a talent for making the complex simple, has an amazing ability to improvise with ingenuity and, when leading through a crisis, can often be heard saying, “Adapt and overcome!” He is able to provide successful solutions because he creates innovative ideas based on functional analysis of the relationships and systems that make up the problem he is solving.

Dina Dillon

Chief Client Officer

With a background in education and organizational management, Dina is our compass to keep focused on delivering our services using human-centered principles. Always searching for the harmonious outcome, she often drives us to ruthlessly discard pre-conceived ideas in search of optimal solutions that work better for all stakeholders. She is a natural leader who excels at organizing people to work together toward a shared goal, and uses her incredible people skills to navigate turbulent relationships.

Interested in a proposal?

Reach out to us and find out how are insights can reduce costs and help YOU become a market leader.