Are you a leader who needs insights so you can make better decisions?

Do you worry about the unknown risks you face?

Do you operate in a volatile, uncertain, chaotic, and ambiguous environment?

Provocative Insights, a Qui Audet Group, Ltd. Co. brand, provides organizational leaders clarity that improves decision making and reduces risk.

We can help you. You don’t need more data, you need clarity.

We are surrounded by data, but starved for insights.

Jay Baer

Our free-thinking research and analysis starts with a search for the right questions that lead us to provocative insights into your wicked problems. We bring clarity to complexity and complicatedness.

Whether you need insights into your market, strategy, or organization… codes and standards or building science… or simply need to know why a building failed to perform the way it should, our research and analysis delivers deeper understanding of your volatile, uncertain, chaotic, and ambiguous world.

Contact us today so we can help you!

“You cannot manage a decision you haven’t made.” 

John C. Maxwell

Let’s face it- the only time you really need to make a decision is when there is uncertainty, disagreement, and risk. When you are in those conditions, you really need a fresh perspective that crosses boundaries and extends your horizons.

That’s where Provocative Insights excels. We bring our problem-solving strengths and polymath expertise to your challenges so you can make better decisions.

“Once the facts are clear, the decisions jump out at you.” 

Peter Drucker

Strategic Insights

If your strategy requires a team of well-dressed mercenaries of the business world to execute it, it is the wrong strategy for the resources you have available.

Organizational Insights

Competitive intelligence conjures images of outside consultants conducting gray operations against your competitors, gathering information on them so you can gain a competitive advantage.

Market Insights

Beyond demographics and psychographics, customer insights should provide you with answers to questions you have about what your customers really want, why they chose a competitive offering over yours, how they decide, and what they are really trying to achieve when they purchase AND use your offering.

Interested in a proposal?

Reach out to us and find out how our insights can reduce costs and help YOU become a market leader.


Qui Audet Group, Ltd. Co. delivers insights and integrated market communications to small and medium enterprises.

Provocative Insights helps you improve decision-making and reduce risk.

And much, much more…

Our Skaldic Media team delivers effective market communications for small to medium enterprises that help you:

  • Communicate consistently
  • Communicate with clarity
  • Improve your reach
  • Provide the right message to your chosen market
  • Increase the positive perception of your brand