Do you want a full understanding of your customers and their businesses? Our ethnographic studies produce provocative insights into how your customers live their lives. Until you understand the context of the use of your offering, you won’t understand why they chose your offering.

Ethnographic studies are behavioral observations- the insights we develop into the mindset of your target audience help you make better strategic decisions.

Because ethnographic studies include field observations of your customers, you won’t have to rely on faulty assumptions about them- you can make evidence-based decisions.

Ethnographic studies produce insights into what your customers really need, their true Jobs To Be Done. This insight helps you design your offering to satisfy their needs better than any alternative.

This creates a distinct competitive advantage.